Houston’s very own, Adil Jafry, CEO of Tara Energy has his eyes set on the Moon.  Yes, that’s right, Adil Jafry is set to lead one of the 10 teams competing for the Lunar X Prize, sponsored by Google.  This famous competition lures in the most impressive scientists and engineers, and we are proud to have Adil Jafry leading this iniative from the Houston area.

The Lunar X Prize is set to change the way we think of this world and what we can do within it.  Sending humans into space is the Lunar X Prize’s core competency and goal.  To learn more about this innovative competition, you can watch the Lunar X Prize Youtube Video.

Adil Jafry has named his team Chandah, which means “moon” in Sanskrit.  Here is an excerpt of Adil’s comments, which was published as an article on the Lunar X Prize website:

“The Google Lunar X PRIZE caught my imagination in January of 2008 just like deregulation of energy had done in January of 2002. It was challenging, required unlimited faith in oneself and his/her team, and a lot of ingenuity in solving the financial and technical challenges that would come ahead. Finally, the allure of undertaking the inordinately difficult task of flying a vehicle from Earth to Moon is itself an attraction – creating excitement that is hard to describe.

It was rare in 2002 for a no-name immigrant entrepreneur (myself) with very little to his name to launch an energy company with little more than a group of well-qualified young energy industry professionals who were driven by the desire and ambition to prove themselves against all odds. This team was required to singularly work hard and stay focused on their mission. In the end however, the TARA team prevailed against all odds – even as half the entrants in the deregulated energy industry in Texas disappeared.

I believe that the Google Lunar X PRIZE, much like the Orteig Prize, will create many future Charles Lindberghs. It will spawn new space technologies and products, and markets surrounding these products will ultimately emerge. In the end, Google Lunar X PRIZE entrants and competitors will have done more to evangelize and popularize opportunities in space for the masses than what could have been achieved by any one company, industry, or a government – and all this on the backs of private initiatives and private funding.

I am an entrepreneur and strongly believe in personal initiative, human ingenuity, hard work, and the abilities of individual private citizens with collective indomitable spirits to achieve the unthinkable. Particularly if lucky breakthroughs emerge as the initiative unfolds. As a student of Finance and Math, I have also been fascinated about how chance favors those who are bold, persistent, and have the staying power to continue tinkering (or rolling the dice) on the margins. Above all I enjoy the thrill of participating in probabilistic plays, where chances of success are limited and can be dynamically adjusted through preparation and innovation.”

SABAsearch.com wishes TARA Energy and Adil Jafry all the best for this competition, and we hope the entire South Asian community in Houston will also support this brave and beneficial effort by offering your thanks and best wishes to the entire TARA Energy team.

About TARA Energy:

Established in 2002 just as “Electricity Deregulation” was being set in motion by the Public Utility Commission, Tara Energy is a Houston-based Retail Electricity Provider (REP). The company provides “value” based electricity services to commercial and residential customers in Texas. The company is the leading affinity-based marketer of electricity in Texas with endorsements from numerous trade associations representing over 1.5 million members who trust Tara’s ability to offer superior value with impeccable customer service.  

Tara Energy is a grass-roots company that is growing rapidly through referrals from loyal customers who enjoy paying less for electricity and trust Tara to provide service with honesty, integrity and respect. By putting its customers first, Tara Energy enjoys one of the highest retention rates in the industry.

Tara Energy allows customer to choose and customize the offering that best meets their business needs. With products ranging from balanced billing and interval data-reading solutions, the Tara Energy team is bringing to fruition the true promise of deregulation and “Customer Choice,” with competitively priced electricity and highest service standards. Further, Tara Energy’s proprietary risk management tools allow mid-market customers to cap their price and consumption risk, obtaining certainty of cash flows.

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