Mar 06 2008
South Asians in Houston: A Powerhouse Advertising Market
Houston business gurus have said before that South Asians serve as a powerhouse marketing audience, but what makes them speak with such confidence? Well, we’ve found it’s a combination of qualities that South Asians bring to the table, which are not shared among too many other targeted marketing audiences:
- 55,000+ South Asians in the Houston Area (Indian, Pakistani, Bangladeshi, Sri Lankan) **As per the 2007 Census Bureau Study
- Highest Per Capita Income among all ethnic Groups with an average household income of greater than $63,000 (all other ethnicities approx avg: $43,000)
- 75% of workforce contains a Bachelor’s Degree or Higher
- 57% are employed in a managerial or professional specialty
- Annual buying power for all South Asians in the U.S is $2Billion!
- Demographically, a sigificant amount of South Asians in the US are between 18 and 49
- Over 65% of South Asians use the Internet for finding information
For more demographic information on South Asians, visit Allied Media Corp’s website
The statistics above present an interesting case and question for business advertisers in and around the Houston area. Is your business effectively tapping into this “goldmine” South Asian market and taking advantage of this huge potential?
Our teams at SABAsearch.com are especially keen on the last point within the statistics above. Sources say that over 65% of South Asians use the Internet as a tool for finding information. So this poses another question for the business owners reading this article: Is your business properly leveraging the Internet to reach South Asian and other niche markets in Houston and beyond?
We are finding that most of you are now answering “yes” to that question, and those who answered “no” are quickly moving towards Internet marketing for your business. In a poll conducted by SABAsearch.com in 2007, 18 out of every 20 business owners are either already advertising online or are planning to do so in 2008. These numbers are not surprising.
If you are interested in reaching the South Asian market in Houston or would like to learn more about possible Internet advertising options for your business, our advertising advisors would be happy to speak with you. Simply email us at Support@SABAsearch.com and let us know your interests or questions.
We wish everyone all the best in their upcoming Internet advertising endeavours. As seen within the South Asian market in Houston, there is definitely revenue potential in niche markets, which we feel are best reachable via the web. Good luck!
—————————————————————————————–To claim your advertising spot on SABAsearch.com, please email us at Sales@SABAsearch.com. All of our advertising packages are designed to provide you with a HASSLE-FREE, EFFECTIVE and AFFORDABLE route to gaining valuable South Asian consumers via the Internet.
I have a retail company here in houston, and i’ve used all of the South Asian and Desi mediums to advertise my business in the past. I have noticed that the Newspapers and Radio are most effective, but I am beggining to get more a return on my online ads, which are actually a little cheaper for me.
I tend to use flash banner ads, which are a little more attractive and drive more hits. If you are going to advertise online, I would recommend your ad is animated if not flashy.
Promod, great point. Flash banners are definitely more effective and allow your business to rotate different promotions within one ad space.
To design a flash banner, you can use dreamweaver or Swishmax, which you may be able to snag pretty cheaply online.
Our teams also offer free banner ad design when you purchase any of our advertising packages.