My fiance and I were driving down Michigan Ave in Chicago when we noticed something interesting.  Right above the Kenneth Cole store was a HUGE giant sized advertisement display…with a Punjabi model.  Here is what caught our eye:

The model within this poster is Sonny Caberwal.  An aspiring South Asian entrepreneur who got the chance of a lifetime to represent Kenneth Cole in this ad campaign.  Here is a brief bio of Sonny, provided by Awareness.com:

Sonny is a Sikh entrepreneur who was born and raised in North Carolina. He currently lives in San Francisco, where he helps startups in the Bay Area identify and execute business development and strategic growth opportunities. He graduated from Duke University in 2001, and Georgetown University Law Center in 2004. Prior to moving to the Bay Area, Sonny lived in Manhattan, where he was a practicing attorney before leaving to co-found Tavalon Tea, a premium tea brand.

Sonny, whose proper name is Sandeep, was also featured within the “We Walk In Different Shoes” Kenneth Cole video ad campaign.  Here is a video clip of Sunny starring in that ad:

Congrats to Sonny for getting the opportunity to represent the Sikh and South Asian community within the Kenneth Cole ads.  Great job bud! We hope to see ya in more stuff soon!

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