Feb 21 2008
Houston Desi Radio Wars
1180am or 1110am? Asia Vision or Music Masala? Houston, get ready for war of the radio titans! In an article published online by Indo American News, it seems as Houston’s newest desi radio host, Rehan Siddiqui, is making all the right moves to make sure his radio program is a fan favorite in the Houston Community.
“The community is growing and so are the needs of the community members, he said. Wherever they are, whether traveling in their cars or at home, they can switch on to 1180 AM any time of the day or night and hear to music, news, and quality programs prepared by professionals.”
Rehan and Asia Vision plan to offer the Houston South Asian Community non-stop radio programming 7 days a week, 24 hours a day.
On the other hand, Sunil T, longtime host of the popular Music Masala program, has made a strong presence here in the Houston Community for over 15 years. Thousands of listeners tune into his radio program, Music Masala, every Saturday and Sunday to hear his comical and unique show.
With more than 50,000 South Asians in the Houston area, there is success to be reaped from both parties. In fact, a variety radio offering to the South Asian community is just what we need. Fair competition between these two talented radio hosts will undoubetdly produce great media entertainment and solid exposure for the South Asian Community.
Our teams hope that both parties can find a comfortable state so the members of our community can enjoy the variety of both stations and many others . In addition, this is a great opportunity for businesses and organizations to expand their awareness through an additional media outlet.
So to both Houston Desi Radio Titans: Play Nice.
It’s good to see that Houston is poving that it is the hub for creating strong and successful South Asian ventures. Many people from out of town have mentioned to me that Houston is the mecca of South Asian entreprenuers, and it shows clearly through this article. Rehan’s ability to gain such strong support and momentum is a sign of our progress as businessmen as well as natural talent.
Good luck to both Sunil T and Rehan on their Radio adventures. We truly love both of your shows, and we hope you guys will stick around for a very long time!
What is up with all the Desi Radio stations with such horrible reception? Every time i listen in, i feel like i’m in India itself because i can barely hear anything. I guess that’s the “authenticity” of the show! haha…
Either way, I do still enjoy both programs, so keep it up!
I agree with ReddyV….reception is pretty bad from where I live. I guess it’s because it’s an AM station, wonder if Houston will get an Indian FM station?
I do like that we have more than one station to listen to in Houston. Adds more variety.