The battle between Toshiba and Sony is almost over.  Toshiba will most likely be ending its HD DVD business soon (as early as this week), which will make Sony’s Blu-Ray technology the winner of the next generation DVD format war.  A lot of consumers have been confused on which technology would prevail, and have resisted on committing to either one.  Now the choice seems to be clear. 

Toshiba recently slashed its prices (selling HD DVD players for as little as $100) in hoping to take over the market, but that still was not enough.  Toshiba lacked in the marketing department when compared to Sony.  It goes to show you that even if you have a great product for a great price, you still need to go out of your way for marketing.  Wal-mart and Netflix also announced last week that they will no longer carry the HD DVD technology and only carry Blu-Ray.

So, what do you do if you already bought a HD DVD player?  I would not throw it out of the window just yet.  These are still very good players and produce the same quality as Blu-Ray, so I would still hang on to it and buy more HD DVDs after they slash those prices.  Can you imagine if you could get a HD DVD for under $10?  Who knows, maybe it will even be a collector’s item in years to come. 

On the other hand, I wouldn’t run out and buy a Blu-Ray player just yet either.  The prices for Blu-Ray players are unreasonably high, and I assume that in the next year or so, these prices will have to come down.  Congrats to Sony for finally putting an end to this format war and condolences to everyone who went out and purchased an HD DVD player; especially if you spent a few hundred dollars on it.

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