Mar 21 2008
Do you RODEO?
Over the years Houston, Tx has closely been associated with the RODEO, all the events that occur in the month of March has a great impact on the Houston market. Lets take a closer look at the numbers…
Economic Impact
Direct Expenditures and Economic Impact
Although the financial impact of the Houston Livestock Show and Rodeo™ is felt by individuals and businesses directly involved with the organization, numerous other outlets throughout the city — as well as the entire globe — receive economic benefits from this massive event.
Total Direct Expenditures in Houston Metro $179,214,840
Total “New Money” From Outside Houston Metro $84,197,653
Economic impact of “new money” in Houston Metro $210,494,132
(2.5 economic multiplier)
Economic impact of remaining expenditures $95,017,187
(1.0 multiplier)
New Money Impact and Remaining Expenditures $305,511,319
Import substitution effect (on remaining expenditures)$38,570,734
Total Estimated Economic Impact in the Houston Metro $344,082,053
Total Direct Expenditures Outside Houston Metro $42,737,734
Note: All of the money spent outside the Metro was new to the areas of the expenditures. Because the “economic engines” of the various areas are unknown to the Show, no economic multiplier is applied.
Total Direct Expenditures (world-wide) $221,952,574
Economic impact in Houston Metro $344,082,053
Direct expenditures outside the Houston Metro $42,737,734
Total World-wide Economic Impact $386,819,787
Total hotel/motel room nights in the Houston Metro 204,082
Total hotel/motel guest nights in the Houston Metro 465,512
Total guest/spectator/contestant/exhibitor meals 1,970,289
So my question to you is Do you Rodeo? If not then I would highly recommend that you attend this weekend, since it’s the last weekend for this year. I remember when I went the first time a few years ago, seeing all the livestock show animals and all the rodeo competitions, I got to sit in the first row and really take it in. The fair right outside the reliant stadium is an event all by itself, the food and drinks and games that you can play. I also attended the shows in the evening and the whole experience was just truly wonderful. Made me feel like a true Texan that day. I would not mind going again, but next time I won’t forget the cowboy boots and hat, it is a must have. I would love to hear from the readers, their experiences when they went to the rodeo, was it good or bad?
