Jul 03 2008
Sanjaya comes at you FAST….

He’s back! Sanjaya Malakar, the ex-American Idol contestant, is set to star in the next “Life Comes at you Fast” Nationwide Insurance commercial. So what if he can’t sing…at least he’s found a way to make it big by using his hair as his biggest asset. Real entrepreneur. And man…his hair is crazy!
Here is the latest statement from Nationwide Insurance, found on the Nationwide website:
Sanjaya’s “American Idol” experience is another Life Comes at You Fast example. The images (pictured above) are from Sanjaya’s shoot in India where the ad was developed. In the spot, Sanjaya visits a monastery in India to seek advice and he is told that he needs a retirement plan, and some work on his hair. Read the Q&A with Sanjaya to find out more about his partnership with Nationwide.
This is the third year Nationwide created advertising specifically targeting the South Asian market. The Sanjaya ad is one of six new spots that will specifically target the South Asian market. The ad also makes an appeal to its younger audience, reminding them to start planning for their retirement now, even if it seems a long way off.
Read full article
So for all you Indian kids - don’t worry if your dad is still cutting your hair using a metal bowl…he may just be getting you ready to be the next Sanjaya. Haha..just Kidding Samir…we love you man! You’re still the spelling bee champ in our books!

Samir Patel - The Greatest Spelling Bee Contestant of all Time
Read SABAsearch Blog’s “Samir is the Man” Post here
